Joint effort for Greenland in USA

"We are closer to the USA now that Air Greenland has opened its direct route to Baltimore. Focused efforts in the USA will provide businesses in Greenland with an opportunity to gain access to a potentially huge market”, said Minister for Foreign Affairs, Aleqa Hammond following the day’s press meeting which was held in connection with the signing of the contract with M Booth & Associates Inc.

M Booth & Associates Inc. is a medium-sized, New York-based public relations company with about 60 employees. It is leading in the fields of travel/lifestyle, media relations and branding. Amongst its customers are Yahoo Travel, The Turkish Ministry of Culture and Tourism, Easycruise, MGM Mirage, Remy Cointreau etc.

Branding Greenland has recently held an event at the Danish Embassy in Washington DC. American interest is no less following the latest visit by American senators.

The Branding Greenland Group consists of the Greenland Government and the following companies: Air Greenland, Greenland Tourism and Business Council, KNI and Royal Greenland. Further information is available at www.greenlandexpo.com

For further information contact: Allan P. Olsen, Foreign Office, telephone +299 345000.