Greenland EXPO - Investing in Greenland




	International prize goes to Greenland cookery book
	6 May

	The Greenland cookery book ‘Igaassat’ - recipes, written by Anne Sofie Hardenberg, has won a prestigious international prize. Hardenberg’s cookery book won third prize in the final of a major cookery book competition ‘Gourmand Awards’ in London in April.
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	Enzymes in Greenland could become a new business triumph
	29 April

	Researchers in Denmark are looking for microscopic life forms inside one of the world's most inhospitable natural phenomena: the Greenlandic Ikka towers. It's a biological treasure hunt, where the treasure could prove to be extremely rewarding, both financially as well as environmentally.
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	Royal Greenland wins the Seafood Prix d´Elite 2008
	25 April

	Gourmet salmon tournedos developed by Royal Greenland won the prestigious seafood competition yesterday at Europe's largest seafood fair.
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NEW SALES DRIVE FOR GREENLAND ABROAD

The Greenland Government and four large companies join in efforts to promote Greenland, Greenlandic goods and tourism in a new, huge sales drive abroad. The official start takes place in England in April where press and business contacts are invited to a large arrangement about Greenland.

In 2004/2005 the Government of Greenland defined an export promotion strategy for Greenland and subsequently a panel was established to look at the possibility of branding Greenland abroad. In addition to official representatives, the panel consists of people responsible for marketing from Air Greenland, KNI, Royal Greenland and Greenland Tourism and Business Council.

”The aim of international branding is to ensure positive associations and expectations to Greenland abroad when the word “Greenland” comes up”, says Minister for Finances and Foreign Affairs, Josef Motzfeldt, and he continues:

”Branding Greenland is important to the national economy and important to manifest Greenland as an international partner. It is also an opportunity for government and business to join forces to shoulder a heavy burden for the benefit of other businesses in Greenland, for the entire market in Greenland and for the people of Greenland.”